LAPT
London Academy of Professional Training
Master Certificate
Level 6-7
Leadership
Retail Industry
Master Certificate in Digital Retail Business Strategy
REF: RT-ECR-L
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Innovation Management in Retail
Understanding Retail Innovation Dynamics
Digital Transformation in Retail
Emerging Technologies and Retail Innovation
Customer-Centric Innovation Strategies
Measuring and Managing Innovation Success
2
Leadership in Retail Digital Transformation
Understanding Digital Transformation in Retail
Harnessing Data and Technology for Strategic Leadership
Developing a Customer-Centric Digital Strategy
Leading Change Management in Digital Retail
Sustainable Leadership and Future Trends in E-commerce
3
Digital Marketing in Retail
Understanding the Digital Marketing Landscape in Retail
Developing Effective E-commerce Marketing Strategies
Leveraging Social Media and Content Marketing for Retail
Data-Driven Marketing and Analytics in Retail
Integrating Digital Marketing with Omnichannel Strategies
4
Retail Analytics and Data Utilisation
Understanding Retail Data Sources and Metrics
Data Collection Methods and Tools in E-commerce
Analyzing Consumer Behavior and Purchase Patterns
Utilizing Predictive Analytics for Retail Decision-Making
Strategic Implementation of Data-Driven Retail Solutions
5
Omnichannel Customer Experience
Understanding Omnichannel Strategy and Design
Mapping the Customer Journey in an Omnichannel Environment
Leveraging Data and Analytics for Enhanced Customer Insights
Implementing Technology for Omnichannel Integration
Evaluating and Improving Omnichannel Customer Experience
6
Digital Retail Strategy Development
Understanding the Digital Retail Landscape
Building a Customer-Centric Digital Strategy
Leveraging Data and Analytics in Retail Decision-Making
Integrating Omnichannel Approaches
Innovation and Future Trends in Digital Retail
Assessment Breakdown
Passing Mark: 325 / 500 (65%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM