LAPT
London Academy of Professional Training
Certificate
Level 2-3
Foundation
Retail Industry
Certificate in Visual Merchandising Fundamentals
REF: RT-VMS-F
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Evaluating Merchandising Effectiveness
Understanding the Basics of Merchandising Effectiveness
Analyzing Store Layout and Product Placement
Assessing Customer Behavior and Retail Trends
Measuring Merchandising Success with Data and Analytics
2
Merchandising Strategy and Execution
Understanding Merchandising Strategy Fundamentals
Developing Comprehensive Merchandising Plans
Visual Merchandising Techniques and Execution
Evaluating Merchandising Performance and Adaptation
3
Window Display Design
Understanding the Principles of Window Display Design
Material Selection and Props for Impactful Displays
Lighting Techniques to Enhance Window Displays
Seasonal and Event-Based Window Display Planning
4
Consumer Behaviour and Retail Psychology
Understanding the Retail Environment and Consumer Mindset
Psychological Triggers in Visual Merchandising
The Role of Sensory Stimuli in Retail Spaces
Advanced Consumer Profiling and Personalization Strategies
5
Design Principles and Techniques
Understanding Design Elements in Visual Merchandising
Principles of Design and Their Application in Retail Spaces
Techniques for Creating Effective Visual Displays
Evaluating and Optimizing Visual Merchandising Designs
6
Introduction to Visual Merchandising
Understanding the Principles of Visual Merchandising
Effective Use of Space and Layout Design
Color, Lighting, and Materials in Store Displays
Seasonal and Thematic Display Strategies
Assessment Breakdown
Passing Mark: 300 / 500 (60%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM