LAPT
London Academy of Professional Training
Adv Certificate
Level 4-5
Practitioner
Retail Industry
Adv Certificate in Relationship Selling & CRM
REF: RT-RSC-P
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Innovative CRM Techniques
Understanding CRM Systems in Retail Sales
Analyzing Customer Data for Personalized Experiences
Integrating CRM with Innovative Sales Strategies
Leveraging Advanced CRM Features for Team Collaboration
Evaluating CRM Effectiveness Through Metrics and Feedback
2
Customer Feedback Management
Understanding Customer Feedback and Its Importance in Retail
Designing Effective Feedback Collection Methods
Analyzing and Interpreting Customer Feedback Data
Integrating Feedback into CRM Systems for Enhanced Customer Relations
Developing Strategies for Feedback-Driven Customer Experience Improvement
3
Personalised Sales Approaches
Understanding Customer Needs and Preferences
Developing Personalized Communication Techniques
Utilizing CRM Systems for Personalization
Crafting Tailored Sales Presentations
Evaluating and Enhancing Personalization Strategies
4
Customer Data Analysis
Understanding Customer Data and Its Relevance in Retail
Data Collection Techniques and Tools in Retail Environments
Analyzing Customer Data for Insights and Trends
Implementing Customer Data Insights into CRM Strategies
Ethical Considerations and Compliance in Customer Data Management
5
CRM Systems and Tools
Understanding CRM Systems in Retail
Core Features and Functions of Retail CRM Tools
Data Management and Segmentation in Retail CRM
Integration of CRM with Retail Sales Processes
Leveraging CRM Analytics for Customer Insights
6
Advanced Relationship Selling Strategies
Understanding Customer Relationship Dynamics
Advanced Communication Techniques in Retail
Leveraging CRM Systems for Relationship Selling
Building Long-Term Customer Loyalty in Retail
Strategic Relationship Management and Sales Optimization
Assessment Breakdown
Passing Mark: 300 / 500 (60%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM