LAPT
London Academy of Professional Training
Adv Certificate
Level 4-5
Practitioner
Travel & Tourism Industry
Adv Certificate in Niche Tourism Product Design
REF: TT-ANT-P
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Marketing Niche Tourism Products
Understanding Niche Tourism Markets
Identifying and Evaluating Niche Tourism Opportunities
Developing Unique Selling Propositions for Niche Tourism
Strategic Marketing and Promotion of Niche Tourism Products
Measuring Success and Adapting Marketing Strategies
2
Economic Assessment of Tourism Products
Chapter 1 — Introduction to Economic Concepts in Tourism
Chapter 2 — Evaluating Economic Impact of Niche Tourism
Chapter 3 — Cost-Benefit Analysis for Tourism Products
Chapter 4 — Pricing Strategies for Adventure and Niche Tourism
Chapter 5 — Policy Implications and Economic Sustainability
3
Product Development and Innovation
Understanding Niche Tourism Markets
Researching Consumer Needs and Trends
Designing Innovative Niche Tourism Products
Sustainability and Ethical Considerations
Marketing and Launch Strategies for Niche Tourism
4
Sustainable Tourism Practices
Understanding the Principles of Sustainable Tourism
Environmental Impacts and Mitigation Strategies
Community Engagement and Cultural Preservation
Economic Sustainability in Tourism Development
Designing and Implementing Sustainable Tourism Products
5
Consumer Behaviour in Niche Tourism
Understanding Niche Tourism Markets
Psychographics and Motivation in Niche Travel
Segmentation and Targeting in Niche Tourism
Consumer Decision-Making Processes in Niche Tourism
Designing Consumer-Centric Niche Tourism Experiences
6
Niche Tourism Market Analysis
Understanding Niche Tourism and Its Market Dynamics
Consumer Behavior and Trends in Niche Tourism
Competitive Landscape and Positioning Strategies
Market Research and Data Analysis Techniques
Predictive Analysis and Future Market Outlook
Assessment Breakdown
Passing Mark: 300 / 500 (60%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM