LAPT
London Academy of Professional Training
Workshop
N/A
Workshop
Travel & Tourism Industry
Basics of Tourism Promotion & Branding
REF: TT-DMM-W
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Portfolio Development
Understanding Tourism Portfolio Essentials
Crafting Engaging Destination Narratives
Implementing Digital Tools for Portfolio Enhancement
2
Evaluating Tourism Branding
Understanding Tourism Branding Concepts
Analyzing Successful Tourism Branding Strategies
Measuring and Assessing Tourism Brand Performance
3
Creating Promotional Campaigns
Understanding Target Audiences in Tourism Promotion
Crafting Compelling Tourism Campaigns
Utilizing Digital Platforms for Tourism Branding
4
Tourism Market Trends
Understanding Global Tourism Market Dynamics
Analyzing Regional Tourism Growth and Trends
Predicting Future Trends in Tourism Promotion
5
Marketing Strategies for Tourism
Understanding the Fundamentals of Tourism Marketing
Developing Effective Tourism Marketing Strategies
Building and Promoting Tourism Brand Identity
6
Introduction to Tourism Promotion
Understanding Tourism Markets and Consumer Behavior
Techniques and Tools for Effective Tourism Promotion
Building and Maintaining a Strong Tourism Brand
Assessment Breakdown
Passing Mark: 300 / 500 (60%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM