LAPT
London Academy of Professional Training
Master Certificate
Level 6-7
Leadership
Aviation Industry
Master Certificate in Airline Marketing & Commercial Strategy
REF: AV-ACS-L
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
1
Strategic Decision Making
Introduction to Strategic Decision Making in Airline Marketing
Analyzing Market Dynamics and Competitive Positioning
Customer Insights and Value Proposition Development
Strategic Pricing and Revenue Management
Innovation and Change Management in Airline Strategy
2
Market Analysis and Innovation
Understanding Airline Market Dynamics
Evaluating Customer Segments and Behavior
Competitive Analysis Techniques in Airlines
Innovation in Airline Marketing Strategies
Future Trends and Strategic Opportunities in Aviation
3
Leadership and Team Management
Understanding Core Leadership Principles in Aviation
Effective Team Dynamics in Airline Operations
Strategic Decision-Making for Airline Leadership
Conflict Resolution and Negotiation Skills
Developing Future Leaders in the Airline Industry
4
Sales Channel Management
Understanding Sales Channels in Aviation
Traditional vs Digital Sales Channels
Optimizing Distribution Strategies
Leveraging Technology for Sales Efficiency
Measuring and Analyzing Sales Channel Performance
5
Commercial Strategy Design
Understanding the Foundations of Airline Commercial Strategy
Market Analysis and Competitive Positioning in Aviation
Revenue Management and Pricing Strategies
Network and Fleet Planning in Commercial Strategy
Strategic Alliances and Partnerships in the Airline Industry
6
Strategic Airline Marketing
Understanding the Airline Market and Consumer Behavior
Market Segmentation and Targeting in Aviation
Developing Effective Airline Marketing Strategies
Digital Marketing and Emerging Trends in Airline Sales
Performance Metrics and Strategic Adjustments in Airline Marketing
Assessment Breakdown
Passing Mark: 325 / 500 (65%)
How to Enrol
Website: lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM